10 Tips For Choosing A Logo (Branding, Part 2)

On the further subject of branding, here are some tips that I hope prove helpful in designing your logos.

1. Love it or lose it.You will be looking at this logo every day for the foreseeable future, so pick something you will like tomorrow, next year, and on the tenth anniversary of your business.

2. Make sure the dress fits the occasion.Your logo -- it gives people the first impression they will have of you and your business, so make sure it reflects your identity, tone, and service.

3. Colors are key.Choose colors (black and white counts) that reflect your corporate identity and appeal to your potential customers and clients.

4. Perfect big or small.Your logo may be reduced, enlarged, colorized, or printed in black and white over the course of your business, so make sure the logo you pick will look perfect in any size, shape or form.

5. Don't choose the wrong icon.This is a business decision. Don't fall in love with a logo that you know is not right for the services or products.

6. Get feedback.Show your logo to respected friends, family members, and acquaintances. If they don't respond positively, ask them why, then consider revision (s). If it's what you want people to say about your company, you could be on the right track.

7. Versatility is key.Your logo must look good on a variety of promotional materials, including letterhead, business cards, signs, stickers, magnets, or even a web site, so make sure it is versatile, and will show up when faxed or photocopied.

8. You might not need a logo.If you are opening a law practice or offering bookkeeping services on the weekend, then save money and just get a generic business card and letterhead with your contact information on it.

9. Use professionals.While the guy at the local copy store may seem really enthusiastic about creating a logo for you, invest in hiring a professional graphic designer, such as A+ Professional Resources, LLC. who has a track record.

10. Don't over spend your budget.Designing a great logo and identity package is worth the investment, but shop for your best option. If you have a limited printing budget, do things in stages and just get business cards and letterhead done right away.

Ms. Reverle Harris

www.abizresource.com